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‘Freedom from litter & plastic’ message across the country!

Banned plastic flags litter the country’s streets after every Independence & Republic day. Beautiful Bengaluru wished to draw attention to the disrespect this resulted in.Our poster on Independence Day gave a clear message to the nation – besides views on social media, it was also displayed on 2400 screens across the country including metro stations, spreading our impact well beyond the city!




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We chose to work with the CLEAN-GREEN-SAFE agenda, as several aspects of the deterioration of our city Bengaluru that bothered us most, fell under this blanket. We felt inspired to move beyond complaining to positive action. What turned out well is that our approach works for any city while making the planet greener too! And thus Beautiful Bharat is born.

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