Beautiful Bengaluru began as a vision
to enable a charming city retain its identity even as it evolved into a city of the future. It now inspires simple habits that make for cleaner, greener cities everywhere.
Pic: Sandeep Sudarshan
Our signature litter-awareness drives remind residents of their responsibility to keep public places clean. We aim to inspire a pride in beautiful spaces.
We support all related initiatives to save trees, both as part of larger city-wide campaigns and also through our members in their respective areas.
We encourage residents to work with the mantra ‘Use Less, Reuse More’, applicable to all resources of the planet, be it water, trees or energy; it helps shape thinking about habits and choices.
Be it electricity or fuel or any other source of energy, we constantly remind ourselves that energy saved is energy that draws less from the earth’s stressed resources.
Water is a precious resource that this city of a 1000 lakes, as it was once called, is now crying out for. Being number 2 on the list of world cities to run out of water makes this a critical priority.
SMOOTHER, SAFER ROADS
Our roads and public transport network are not the best, and that is a constraint we work with in this city. But all the more reason that with a simple change in our habits, we can improve matters.